Marketing & Communications Retainer​

Phase 1: Onboarding & Strategic Roadmap (First 30 Days)

Laying the Foundation for Success.

Before jumping into full implementation, we conduct a deep dive into your nonprofit’s brand, audience, and marketing needs.

• Kickoff Strategy Session – Understanding your nonprofit’s mission, goals, and pain points.

• Brand & Communications Audit – Review current branding, messaging, website, and marketing materials.

• Digital Presence Analysis – Social media, email campaigns, and SEO effectiveness.

• Donor & Stakeholder Engagement Review – Evaluation of donor retention strategies.

• Custom 6- or 12-Month Marketing & PR Strategy – A roadmap for content, campaigns, and outreach.

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Phase 2: Full Implementation & Execution 

Ongoing work to ensure consistent visibility and engagement.

Monthly Deliverables

• Social Media Management – 12-16 curated posts per month across up to 3 platforms.

• Donor & Community Newsletters – 1-2 newsletters per month designed to engage and update stakeholders.

• Email Marketing Automation – Scheduled email sequences for donor retention and fundraising.

• Website Content Updates & Optimization – Monthly refreshes to improve donor engagement.

• Content Marketing Strategy – Blog articles, nonprofit storytelling, and key messaging.

• PR & Media Outreach – Monthly press pitches, interview placement, and media relations.

• Fundraising & Campaign Support – Email copy, social media assets, and donor messaging.

• Analytics & Reporting – Monthly reports on social media, website traffic, and donor engagement.​

Quarterly & Annual Deliverables

• Bigger-picture impact reports and strategic marketing updates

• Quarterly Impact Reports – Professionally designed reports showcasing nonprofit successes.

• Annual Report Development – Full nonprofit impact report for donors, board members, and stakeholders.

• Thought Leadership & Executive PR – Positioning key leaders for media features & speaking opportunities.

• Year-End Giving Campaign Support – Comprehensive strategy for major donor appeals.

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Investment

6-Month Retainer: $32,000 ($5,333/month)

12-Month Retainer: $58,000 ($4,833/month)

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6-Month vs. 12-Month Retainer: What's the Difference?

6-Month Focus:

• Intensive branding, marketing, and communications overhaul.

• Short-term media outreach & donor engagement.

• Strong emphasis on fundraising strategy & visibility growth.

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12-Month Focus:

• Sustainable, long-term branding and visibility strategy.

• Continuous donor engagement, fundraising support & PR outreach.

• Deeper integration into nonprofit storytelling & impact measurement.

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Professional Development Training Access

As part of our commitment to nonprofit excellence, retainer clients receive:

• Access for Up to 6 staff to ABR FIRM's FREE quarterly professional development trainings.

• Complimentary Access for Up to 3 Staff to one (1) of ABR FIRM’s in-person and/or virtual paid professional development trainings; 50% Discount for Additional Staff Members who wish to attend.

• 20% Discount on Consulting, Coaching, Customized Training or Facilitation Services.

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*Prices may be adjusted based on organizational complexity and scope of strategic goals. Discounted rates available for organizations with annual budgets under $1 million.